logo

SELECTED WORK

  • User Acquisition (UA) for Online Strategy Game

    Increased revenue by 220% in 3 months through playable ads and retention optimization.

  • Campaign Optimization for Mobile RPG

    Reduced CPA by 40% via lookalike audiences and creative refresh strategy.

  • Media Buying for Hyper-Casual Game

    Scaled ad spend from $1k to $20k/month while maintaining positive ROAS.

  • Game Marketing Slots Game

    Revamped social media & influencer strategy, increasing deposit frequency by 150%.

  • ASO & Store Optimization for Puzzle Game

    Improved conversion rate by 35% through keyword localization and A/B testing.

  • Retention Strategy for MMO Game

    Designed re-engagement email push flow, reducing churn rate by 25% in 2 months.

Marketing Case: User Acquisition & Retention for Online Casino Game

I'd like to share one of my strongest marketing case studies — focused on scaling user acquisition and revenue for an online gaming website featuring slot-style games. This project became a turning point in my consulting career, as I moved beyond standard performance marketing and built a complete friendly growth ecosystem.

Objective: Scaling Traffic While Maintaining Quality & Compliance

The main goal was to design a marketing strategy that:

— increases qualified daily traffic by 3x within 4 months

— reduces cost per registrant while maintaining deposit quality

— scales ad spend from 5kto5kto25k/month without efficiency loss

— operates within strict advertising policies (no direct gambling promotion)

The key challenge: promoting a gaming website with slot mechanics without violating platform policies (Google, Meta, TikTok). The solution required creative funnel logic, indirect targeting, and community-led acquisition.

  • Content-First Strategy

    Created blog-style landing pages with titles like "Top Free-to-Play Strategy Games" and "How Game Mechanics Improve Focus," which ranked organically and attracted gaming enthusiasts.

  • Whitelisted Ad Creatives

    Designed ads showing game UI, time-killer mechanics, and social features — never jackpots, money, or "win real cash" language.

  • Influencer & Streaming Integration

    Partnered with mid-tier Twitch and YouTube creators (not gambling — casual gaming niche) to demonstrate gameplay naturally.

  • Retargeting via Email & Telegram

    Built a private community channel where engaged users received daily bonuses and tournament invites, bypassing browser cookie limits.